Brazilian Pride goes global in Fashion
The last thing I expected to see upon walking into an Urban Outfitters was a slew of baby tees and jerseys with “BRASIL” plastered across the front in bold letters. I picked one up, remembering the ones I used to own as a kid, particularly one that was bright green and had glitter covered letters. I grew up going to schools with little to no other Brazilians, and had been mortified to wear these shirts out in public. Seeing them suddenly overwhelm my feed filled me with pride and nostalgia, along with a tinge of regret for not embracing my heritage in my preteen years.
Brazil’s influence has always been around, but has only recently come to the forefront of the internet’s attention. Besides the rise in Brazilian tees all over my Pinterest, Kanye sampled funk, a Brazilian music genre, in his most recent album, and bossa nova has been adopted more and more often in indie music. Blokecore, a style that implements jerseys and sportswear into everyday looks, most often utilizes Brazil’s soccer jerseys.These trends only continue to pick up steam, so if you’re looking to stay ahead of the curve, there are some Brazilian creators who can help you with that.
For firsthand knowledge on Brazilian streetwear: Bia Ávila
Covering Brazilian streetwear across regions and its influence around the world, Bia Ávila applies her knowledge on street fashion and her own culture to analyze diversity and rising trends in streetwear. She rose to popularity after creating a series that breaks down Brazilian streetwear, and has most recently commented on the end of minimalism and the history of Adidas Samba.
For trend predictions: Rebeca Oksana
A Brazilian fashionista who currently resides in Germany, Rebeca Oksana’s personal style is the ultimate blend of European and Brazilian fashion. However, she’s most known for her various videos on trend predictions. Giving outfit inspiration for every season, cool girls everywhere look to her as their internet fashion Bible, especially her most recent spring fashion guide. Whether you’re looking for a new sneaker rotation or want to learn more about the differences between German and Brazilian culture and fashion, Oksana covers it all.
For lifestyle and daily fashion content: Luisa Villafane
Luisa Villafane is a Brazilian-American model and influencer who often talks about her Brazilian heritage in her viral GRWM videos, often on the beach, and shares her streetwear outfits for everyday looks. Villafane takes her followers along with her on her journey to embrace her heritage again by revamping her curly hair and making a point to speak Portuguese in her videos.
