For 2022 we relaxed in the tone of Veri Peri and when it came to 2021, two colors were selected: Illuminating and Ultimate Grey. This year, the color chosen was a bit livelier. Under the numbers 18-750, Viva Magenta is a brilliant pinkish-red that is intense, enigmatic, and exciting.

A perfect balance between warm and cool tones, this color takes a delicate approach to bring nature back into the fashion world. Acknowledging the need for our world to change and become more sustainable, as well as adapt to the changing environment, this color resembles the hue of the cochineal beetle. This beetle produces one of the most common red tones used in fabric and makeup dyes. An incredibly exaggerated tone, this is just what the world needs. Like the insect itself, it gives life a bit of a buzz.

Leatrice Eiseman, the executive director of the Pantone Institute, explained the color in her press release by saying that “Viva Magenta balances boldness with a feeling of fun. This dynamic mix exudes rebellion, but not at the expense of softness. It embodies an expression of fierce grace, inspiring us to show up with confidence and humanity. The digital space has accelerated globalization, and as a result, we are more deeply connected to each other than ever before.”

Expressive and strengthening, this color is something that can be transitioned year-round, whether paired with pastels in the spring and summer months or darker hues when the world gets cold again.

Below are some ideas if you are entertaining the idea of buying a Viva Magenta product.

Nars Blush in Coeur Battant

Smooth and blendable, this highly pigmented blush is a simple and delicate hue that adds a bit of color to your cheeks. One of those make-up items that’s a must-have to keep in your purse when you want a bit of extra color, it’s worth adding to your cart.

Free People Harlow Wide-Leg Pants Brooding Magenta

When it comes to comfortable pants these Free People cords are an absolute dream. Inspired by retro styles of the late ‘60s and early ‘70s the deep magenta makes the coloration all the more fun. Mid-rise and perfect to pair with chunky shoes, these pants will automatically make any outfit Instagram-worthy.

Lululemon Half-zip hoodie in Pomegranate

Maybe it’s just me, but I feel like I’ve seen this hoodie all over social media as of late. Some are particularly excited about the cropped design, and others not so much. However, we’re not here to talk about the design as much as we are the color. By selecting the beautiful pomegranate hue, it is the perfect way to ease into the Viva Magenta mania that will be 2023.

Kate Spade’s Staci Square Crossbody bag in Festive pink

Treating yourself to a new purse might be the exact gift you need. While a dust bag, sadly, isn’t included I’d say the embossed leather surely makes up for it. So snag it for the holiday season and wear it into next year.

Knotted Velvet Headband

I’m not one to say that Amazon is a site to shop at all the time, but if you feel like channeling a little bit of Gossip Girl and the late 2000s into 2023 then this headband is the absolute move. Knotted like a Jenifer Behr headband and coated in faux velvet this will soon be a staple piece to add to your collection.

Relaxed and Straight Cargo Pants

Satin cargo pants might not be something that everyone expects, but they are something that everyone needs. Straight-legged and stylish these are perfect to pair with a crop top or add a tucked-in turtleneck for the office.

Sam Edelman Brit Kitten Heel in Raspberry Velvet

Reminiscent of Manolo Blahnik’s infamous Hangisi heels, these velvet shoes with a bejeweled square at the tip are the perfect addition to any outfit. From jeans and a t-shirt to a gown, these shoes pair well with everything!

Glossier Cloud Paint in Haze

Glossier might be less popular than it was in 2018 and 2019, but when it comes to needing makeup in Viva Magenta that’s easily transitional this is the best bet. Perfect for use as blush or eyeshadow, there’s nothing to not love about Glossier’s cloud paint.